There's a Japanese mall/supermarket a few blocks from me. Unsurprisingly, it caters to Japanese tastes (while also stocking some Western foods for expats), which include lots of sweets. I kid you not when I say that fully half of the supermarket is dedicated to sweets and snacks. In addition, the supermarket portion of the mall is surrounded by a bakery, a Beard Papa, a pretzel stand, two ice cream stalls, two chocolate stalls, and a mochi stand.
For those who've never heard of mochi, it's a traditional Japanese glutinous (sticky) rice cake; in its modern incarnations, it takes on different flavors. And I mean a lot of flavors -- these were the ones on display the other day:

From L to R --
Blueberry cream, Sakura, Pumpkin
Sesame cream, Cafe au lait, Caramel
Passion orange, Peach cream, Chestnut
Lemon cream, Red bean, Green tea
Sweet potato, Cream chocolate, Walnut cream
For the record, those weird red tendrils belong to the Beijing Olympics mascot doll that was propped in front of the sign.